Then: Manager of corporate partnerships, Springfield Cardinals
Now: Vice president and general manager, Springfield Cardinals
In Dan Reiter’s professional life, he has grown up with the Springfield Cardinals. He was there during the first season in 2005, as a senior account executive, and has climbed the ladder to manager of corporate partnerships in 2012 and all the way to the top job as general manager in 2017.
“One of the things I’ve told people along the way is you don’t understand the hot seat until you’re in the hot seat,” he says. “I love the challenges that being the general manager brings, but it’s definitely given me a newfound respect for every business owner and company president.”
More important to Reiter is his wife, Heather, and their two children, Andy and Tyson, who both were born after his selection as a 40 Under 40 honoree. “I’m more proud of that than anything you could put on a resume,” he says.
Atlanta-based Chicken Salad Chick made its Springfield debut; husband and wife Garrett and Rose Cochran opened Heirloom Candle Bar; and mobile eatery Girldad BBQ LLC was launched.