Hector Cruz works behind the scenes to make connections and improvements at Evangel University. As director of alumni engagement, Cruz leads the team organizing homecoming weekend and fills the role of capital campaign manager, where he’s helped raise more than $2 million to install a new turf field, LED lighting, and baseball and softball scoreboards. He also teaches in the business department.
On the side, Cruz took part in the efactory’s business accelerator cohort in 2017, securing $30,000 in capital funding for Let’s Do Lunch, an app that organizes personal and business lunches. He also volunteers at Victory Mission, preparing and serving meals.
What was your first job? I graduated from Evangel on a Friday and started working the following Monday as an admissions counselor.
What is your proudest moment? When my kids say or do something that my wife and I have beat our heads against the wall trying to instill.
What is your best productivity hack? After reading “Getting Things Done” by David Allen, I’ve incorporated the idea of funneling all tasks through an “in-tray.” This allows me to have a landing place for any ideas as they come, clearing my head.
What’s your most treasured possession? Matthew 6:21 says, “For where your treasure is, there your heart will be also.” I want my heart to be with God, my family and the relationships that are important to me.
Cuban cuisine arrived on C-Street with the opening of La Habana Vieja; independent brokerage Gateway Real Estate opened its first office; and a veteran of the restaurant industry invested in her first food truck.
Barak Hill gives advice based on what he learned from the COVID-19 pandemic and how it affected his business. He says we should all have a backup plan ready to use.
Sandy Higgins, owner of the Crackerjack Shack, recommends the book "The E-Myth Mastery" by Michael E Gerber. She says it changed the course of how she runs her business.
Aaron York describes the work culture he tries to foster at Donco3 and why he attributes to it a part of Donco3's success. Rachel York is a co-owner of Donco3 and Aaron is the General Superintendent.
Hollie Elliott, executive director of the Dallas County Economic Development Group, explains how local schools factor into business decisions and affect a local community.
Rachel Barks, owner of Artistree Pottery, says an important lesson she learned was not to over-expand and to do her research before hand. She gives examples from her experience as a startup business owner.
Jim and Debbie Meinsen own TCI Graphics, and are now celebrating 50 years of business. Jim Meinsen takes some time to explain his philosophy on debt, and how to stay out of it.
Caleb Scott, owner and coach of Queen City Insane Asylum semi-professional football, says the early grind was hard, but it was worth it. The team is in their second season carrying a national ranking of number 2 in the NFA IDFL.
Barak Hill, local musician and entrepreneur, tells about his switch to livestreaming in 2020. He says it was a necessary move, but also not an easy one.
Jessica Burkland, a SCORE mentor and an instructor at the MSU Department of Management, gives us a rundown of the non-profit organization SCORE. SCORE stands for Service Corps of Retired Executives and offers free consultation and advice to business owners.
Hollie Elliott, the executive director of the Dallas County Economic Development Group, discusses some of the ways helping small town businesses is different than in larger cities. The Dallas County Economic Development Group is a 501(c)(3) non-profit aimed at helping local existing and new businesses in the county.