Dr. Luke Van Kirk was on the front end of direct primary care when he opened Command Family Medicine in 2015. His mantra remains: “There is a new way to practice primary care that allows for more physician-patient connection.”
The practice charges members a monthly fee rather than accepting insurance. The trend has continued to grow, and Van Kirk has helped two physicians transition to DPC practices and influenced Loehr Chiropractic and Acupuncture and Innovative Dental to add membership programs.
“So many people expect poor service when they go to the doctor,” he says. “Any other business wouldn’t survive.”
Next, Van Kirk’s launched two new brands: Command Relief, to take care of acute and chronic pain, and Command Restore, to deal mainly with aesthetics.
What is your best productivity hack? If I can get to the office before we open and the phones start ringing.
What was your professional aha moment? When I spoke to my cousin in my first year of residency and discovered direct primary care. That conversation lit a fire in me and then threw gasoline on it.
What did you learn the hard way? I went to medical school in California and was determined to learn how to surf. I tagged along with my friends who already knew how to surf. That resulted in three months of getting smashed by waves. Eventually, I learned and finished medical school with six surfboards.
Cuban cuisine arrived on C-Street with the opening of La Habana Vieja; independent brokerage Gateway Real Estate opened its first office; and a veteran of the restaurant industry invested in her first food truck.
Barak Hill gives advice based on what he learned from the COVID-19 pandemic and how it affected his business. He says we should all have a backup plan ready to use.
Sandy Higgins, owner of the Crackerjack Shack, recommends the book "The E-Myth Mastery" by Michael E Gerber. She says it changed the course of how she runs her business.
Aaron York describes the work culture he tries to foster at Donco3 and why he attributes to it a part of Donco3's success. Rachel York is a co-owner of Donco3 and Aaron is the General Superintendent.
Hollie Elliott, executive director of the Dallas County Economic Development Group, explains how local schools factor into business decisions and affect a local community.
Rachel Barks, owner of Artistree Pottery, says an important lesson she learned was not to over-expand and to do her research before hand. She gives examples from her experience as a startup business owner.
Jim and Debbie Meinsen own TCI Graphics, and are now celebrating 50 years of business. Jim Meinsen takes some time to explain his philosophy on debt, and how to stay out of it.
Caleb Scott, owner and coach of Queen City Insane Asylum semi-professional football, says the early grind was hard, but it was worth it. The team is in their second season carrying a national ranking of number 2 in the NFA IDFL.
Barak Hill, local musician and entrepreneur, tells about his switch to livestreaming in 2020. He says it was a necessary move, but also not an easy one.
Jessica Burkland, a SCORE mentor and an instructor at the MSU Department of Management, gives us a rundown of the non-profit organization SCORE. SCORE stands for Service Corps of Retired Executives and offers free consultation and advice to business owners.
Hollie Elliott, the executive director of the Dallas County Economic Development Group, discusses some of the ways helping small town businesses is different than in larger cities. The Dallas County Economic Development Group is a 501(c)(3) non-profit aimed at helping local existing and new businesses in the county.