Dr. Luke Van Kirk was on the front end of direct primary care when he opened Command Family Medicine in 2015. His mantra remains: “There is a new way to practice primary care that allows for more physician-patient connection.”
The practice charges members a monthly fee rather than accepting insurance. The trend has continued to grow, and Van Kirk has helped two physicians transition to DPC practices and influenced Loehr Chiropractic and Acupuncture and Innovative Dental to add membership programs.
“So many people expect poor service when they go to the doctor,” he says. “Any other business wouldn’t survive.”
Next, Van Kirk’s launched two new brands: Command Relief, to take care of acute and chronic pain, and Command Restore, to deal mainly with aesthetics.
What is your best productivity hack? If I can get to the office before we open and the phones start ringing.
What was your professional aha moment? When I spoke to my cousin in my first year of residency and discovered direct primary care. That conversation lit a fire in me and then threw gasoline on it.
What did you learn the hard way? I went to medical school in California and was determined to learn how to surf. I tagged along with my friends who already knew how to surf. That resulted in three months of getting smashed by waves. Eventually, I learned and finished medical school with six surfboards.
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