As marketing officer for Central Trust Co. in Missouri and Kansas, Will Carter is tasked with developing and executing strategies that shape the company’s brand. This included launching and managing a new website and developing subsequent training sessions, user manuals and instruction videos.
Carter studied journalism at University of Memphis and broadcast meteorology at Mississippi State University. He is president of the Springfield Ballet Inc. Board of Directors and vice president for Meador Park Neighborhood Association, as well as a storm spotter for the National Weather Service.
What is your proudest moment? Being the first in my family to graduate from college, and being able to pursue my dream of working in TV news.
What was your professional aha moment? After I transitioned from my work in the media to marketing … I found the skills that I had learned over the years could be applied in multiple ways to what I was doing now. That led to my involvement in some of our company’s major technology initiatives.
What did you learn the hard way? You have to ask for help.
What is your theme song? “Don’t Stop Believin’” by Journey.
What’s your most treasured possession? A box of old home videos of me and my friends performing in my grandpa’s garage.
Have you ever met a celebrity? Marvel comic book creator Stan Lee.
Auto service veterans choose Springfield for long-term investments in Blue Iguana.
Sandra Smart, a technology and commercialization specialist, shares helpful advice and cautionary tips about the importance of tracking cash flow for new or established businesses. Smart works with tech entrepreneurs and hosts training workshops through the Missouri SBDC at Missouri State University's efactory.
Michael Smith and Chris Sawyer, COO and CEO of Next Level Solutions respectively, discuss how they keep their remote teams and offices in and out of country on the same page. Next Level Solutions was ranked #1 in the Springfield Business Journal's 2021 Dynamic Dozen.
John Oke-Thomas, architect and co-founder of minorities in business, responds to the accusation that minority businesses are only successful because of the priority they have received in lending. He says that if a business uses a loan well, it shows their worth.
Sandra Smart, a technology and commercialization specialist, shares tips for entrepreneurs who are ready to seek funding. Some of her tips apply broadly; some target technology industry businesses. Smart works with tech entrepreneurs and startups, and hosts training workshops through the Missouri SBDC at Missouri State University's efactory.
Hollie Elliott discusses common misconceptions about locating your business in a small town. She says that there are a lot of benefits that people may not consider.
Drawing on his own experience dynamically evolving his company and business model, Jim Meinsen discusses when and how you might need to draw on new technology. Jim and Debbie Meinsen are co-owners of TCI Graphics in Springfield.
John Oke-Thomas, longtime Springfield architect, discusses his philosophy on architecture. He says that future historians will be focused on the sustainability of our contemporary architecture.
Erin Hedlun, director of marketing and communications at Evangel University, says compassion is an important job skill. Hedlun says it is a component of what makes a leader.
Rachel Barks, owner of Artistree Pottery, talks about the concepting that went behind the aesthetic of the business.
Caleb Scott, coach and co-owner of Queen City Insane Asylum football team, says he had to sacrifice early on to make sure his team had places to play. With the business climate at the time, it wasn't easy.