As marketing officer for Central Trust Co. in Missouri and Kansas, Will Carter is tasked with developing and executing strategies that shape the company’s brand. This included launching and managing a new website and developing subsequent training sessions, user manuals and instruction videos.
Carter studied journalism at University of Memphis and broadcast meteorology at Mississippi State University. He is president of the Springfield Ballet Inc. Board of Directors and vice president for Meador Park Neighborhood Association, as well as a storm spotter for the National Weather Service.
What is your proudest moment? Being the first in my family to graduate from college, and being able to pursue my dream of working in TV news.
What was your professional aha moment? After I transitioned from my work in the media to marketing … I found the skills that I had learned over the years could be applied in multiple ways to what I was doing now. That led to my involvement in some of our company’s major technology initiatives.
What did you learn the hard way? You have to ask for help.
What is your theme song? “Don’t Stop Believin’” by Journey.
What’s your most treasured possession? A box of old home videos of me and my friends performing in my grandpa’s garage.
Have you ever met a celebrity? Marvel comic book creator Stan Lee.
Cuban cuisine arrived on C-Street with the opening of La Habana Vieja; independent brokerage Gateway Real Estate opened its first office; and a veteran of the restaurant industry invested in her first food truck.
Barak Hill gives advice based on what he learned from the COVID-19 pandemic and how it affected his business. He says we should all have a backup plan ready to use.
Sandy Higgins, owner of the Crackerjack Shack, recommends the book "The E-Myth Mastery" by Michael E Gerber. She says it changed the course of how she runs her business.
Aaron York describes the work culture he tries to foster at Donco3 and why he attributes to it a part of Donco3's success. Rachel York is a co-owner of Donco3 and Aaron is the General Superintendent.
Hollie Elliott, executive director of the Dallas County Economic Development Group, explains how local schools factor into business decisions and affect a local community.
Rachel Barks, owner of Artistree Pottery, says an important lesson she learned was not to over-expand and to do her research before hand. She gives examples from her experience as a startup business owner.
Jim and Debbie Meinsen own TCI Graphics, and are now celebrating 50 years of business. Jim Meinsen takes some time to explain his philosophy on debt, and how to stay out of it.
Caleb Scott, owner and coach of Queen City Insane Asylum semi-professional football, says the early grind was hard, but it was worth it. The team is in their second season carrying a national ranking of number 2 in the NFA IDFL.
Barak Hill, local musician and entrepreneur, tells about his switch to livestreaming in 2020. He says it was a necessary move, but also not an easy one.
Jessica Burkland, a SCORE mentor and an instructor at the MSU Department of Management, gives us a rundown of the non-profit organization SCORE. SCORE stands for Service Corps of Retired Executives and offers free consultation and advice to business owners.
Hollie Elliott, the executive director of the Dallas County Economic Development Group, discusses some of the ways helping small town businesses is different than in larger cities. The Dallas County Economic Development Group is a 501(c)(3) non-profit aimed at helping local existing and new businesses in the county.