YOUR BUSINESS AUTHORITY
Springfield, MO
YOUR BUSINESS AUTHORITY
Springfield, MO
As marketing officer for Central Trust Co. in Missouri and Kansas, Will Carter is tasked with developing and executing strategies that shape the company’s brand. This included launching and managing a new website and developing subsequent training sessions, user manuals and instruction videos.
Carter studied journalism at University of Memphis and broadcast meteorology at Mississippi State University. He is president of the Springfield Ballet Inc. Board of Directors and vice president for Meador Park Neighborhood Association, as well as a storm spotter for the National Weather Service.
What is your proudest moment? Being the first in my family to graduate from college, and being able to pursue my dream of working in TV news.
What was your professional aha moment? After I transitioned from my work in the media to marketing … I found the skills that I had learned over the years could be applied in multiple ways to what I was doing now. That led to my involvement in some of our company’s major technology initiatives.
What did you learn the hard way? You have to ask for help.
What is your theme song? “Don’t Stop Believin’” by Journey.
What’s your most treasured possession? A box of old home videos of me and my friends performing in my grandpa’s garage.
Have you ever met a celebrity? Marvel comic book creator Stan Lee.
Specialty bakery and national chain Nothing Bundt Cakes made its Springfield debut; Angelia Fox became a first-time business owner upon opening A&A Boutique & Country Decor; and Marshfield gained a drive-thru coffee shop.
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Carol Taylor, former president of Evangel University, tells features editor Christine Temple about the new challenges she faced leading students, staff and faculty through a year of learning in a …
Michelle Romero, owner of PKD Venue, says because of her busy schedule, using social media has helped her marketing efforts. Incorporating your journey, including struggles as well as victories, can …
John, Jason and Jeremy Chapman, owners of The Acoustic Shoppe, say the pandemic just accelerated retailers moving sales online. They say customers appreciate the convenience and it allows them to …
Alex Neville-Verdugo, museum director of the Discovery Center Springfield, says though she’s currently between mentors, they have been important in her professional development. She says the …
Jennifer Leonard and Curtis Marshall, co-founders of Tie and Timber Beer Company, say pivoting to curbside service and opening their beer garden allowed them to serve customers while maintaining …
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Did your business experience supply chain issues due to the pandemic? Jeff Eiserman, senior risk advisor with Ollis/Akers/Arney, talks about the causes and what effect COVID-19 continues to have on …
