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Opinion: Lessons learned marketing higher education in a pandemic

Drury's Kevin Kropf: "Reaching 17- and 18-year-olds with an authentic story that resonates with them has never been easy. Now, add a pandemic and subsequent widespread economic uncertainty to the mix, and you have a vexing dilemma."

Columnist Ryan Baker: "However you slice the pie, there’s enough business for all and we can all refer work among each other so that business owners get the best level of the service they need."

Columnist Jahana Uchtman: "Using automation can help you and your staff be more present and helpful, as well as more productive."

Brandy Buckler of BKD: "CECL allows the calculation method to be highly customizable to each bank and even different types of loans within the portfolio."

Cox HealthPlans' Matthew Aug: "As open enrollment time is here for many of us and we are nearing the end of the year, it’s a good time to review your health insurance coverage and do some planning."

American National's Jeff Mills: "This year, perhaps more than ever, the professionals adjusting the claims for all insurance companies across the U.S. are truly exhausted."

SCA's Megan Short says the construction industry provides a ripple effect to create jobs and inject money into our local economy.

Arvest Bank's Debbie Bills discusses construction-industry changes during the pandemic.

Ollis/Akers/Arney's Cameron Black says "wellness ... is perhaps the one constant that you can rely on at any time."

Author LaDonna Greiner says that "if you focus on the things you value in life and convey your gratefulness for them, your body, mind and soul will thank you."

Evangel's Shonna Crawford: "Our local schools are effectively preparing our students for the future."

MSU's David Hough: "Will decisions based on political ideology create a division that benefits some school children and harms others?"

Columnist Andy Peebles: "What happens to your dream-turned-reality when you are no longer around to lead it?"

Columnist Lynne Haggerman goes over recent federal law changes.

Columnist Gary Wood says now is the time to start preparing your taxes.

Columnist Ryan Baker breaks down the quote: “All things being equal, people will do business with, and refer business to, people they know, like and trust.”

Jahana Uchtman says "being a successful contractor requires a high level of organization and self-discipline."

The Efactory's Rachel Anderson: "The new normal can look any way we want it to."

Consultant Marlene Chism interviews half a dozen health care leaders to get a sense of what they learned about leading in a crisis.

Amy Townsend of Cox College: "COVID-19 has altered nearly every facet of health care, and nursing is certainly no exception."

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