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Opinion: What to expect from marketing in 2022

Kingly Consulting founder Ryan Baker: "The future of marketing is about building relationships and showing that you care."

Revel Advertising co-founder Chris Jarratt: "Painting your company culture in a way that is both vivid and transparent will attract better-fitting candidates, and those employees are likely to stay with you longer."

BKD's Matt Cash: "For contractors these days, technology considerations and tax provisions are top of mind."

SCA Executive Director Megan Short commends "those who support the industry and give their lives to advancing it."

LaDonna Greiner: "Your plans and quality of life depend largely on your health."

State Sen. Lincoln Hough: "During my time in the Missouri Legislature, I have witnessed a change in the willingness to admit that there is this silent epidemic that requires investment by our state."

Drury's Natalie Precise says "videoconferencing is here to stay."

Evangel President Mike Rakes: "Every leader is now facing at least two main threats to the core parts of their business or endeavors: finding new financial models to accomplish one’s stated mission and the increased polarization of multiple constituencies that previously had no issues with one another."

Attorney Robert Petrowsky lays out changes impacting businesses.

Attorney Kevin Dunaway: "Law firms, big and small, need a committee focused on the future. When looking at a law firm’s horizon, the questions become many."

Piatchek & Associates' Kenny Gott: "If you’ve been flying blind until now, it’s time to get some clarity."

BKD's Erica Smith: "It’s shaping up to be a very busy fall season for Congress as the Biden administration works to pass a budget that includes many programs from his campaign platform."

CFP Paula Dougherty says "it can be helpful to examine your money mindset, look for patterns that may interfere with your personal goals and replace what hinders you with more productive habits."

CoxHealth's Kaitlyn McConnell has "a few things to keep in mind as you explore how to integrate or expand your organization’s use" of social media.

Ty Alexander of Terracon Consultants Inc.: " Buildings  set the tone for how we feel about our work, homes, schools, shopping and dining experiences, and virtually every part of our lives."

Columnist Rusty Worley: "It may be the most stressful time to be an independent retailer or restaurateur since the suburban flight of the 1980s."

UMB Bank's Eric Kelley: "While some inflation is good for the economy, allowing companies to increase prices and wages, spiking inflation can cause consternation in the markets."

Ollis/Akers/Arney's Erica Gaynor: "What we are finding in the benefits marketplace is that now more than ever is the time to educate and engage your employees so they clearly understand the value available to them and their families."

The Springfield chamber's Ryan Mooney: "Workforce shortages were a challenge before the pandemic, and long-term demographic trends point to this challenge continuing for decades."

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