Search engine optimization, a major tool in today’s marketing and advertising industry, has been around since the late 1990s, according to Forbes. But the landscape is changing for how businesses market themselves online since the launch of ChatGPT in late 2022.

Caleb Scott and Michael Wilson launch Soapbox Studios.

Guest columnist Andy Drennen: "By diversifying the world’s energy supply between fossil fuels, renewables and nuclear, perhaps humanity can prolong its energy resources long enough to develop technology that will power a more sustainable future. Perhaps AI holds the key."

Thai Garden LLC launched; Norman, Oklahoma-based Traffic Engineering Consultants Inc. opened a Springfield office; and mobile app Ozarks Connect got its start.

Cricketts Esports LLC launched this summer in the Sunshine Corners shopping center.

Students can more easily transfer through the newly announced partnership.

The Innovation & Growth publication explores business and community growth strategies, technology investments and regional assets needed to better compete for businesses and talent.

For a little over two weeks, Springfield experienced the burnished glow of the limelight. An independent film titled “Dust to Malibu” came to life in familiar locales all over the city.

Guest columnist Penny Lacy: "For banks today, there is no question that many customers need to have digital banking options."

Guest columnist Marlene Chism: "Resistance to AI is fueled by uncertainty, fear of job displacement and a perceived loss of control."

Guest columnist Jeff Scott: "At their best and most efficient, banking apps can centralize a user’s access to information from many sources."

SBJ interviews the managing partner of TierOne.

From food to culture to fashion, certain trends can be slow to reach the Midwest from the East or West coasts.

Newsmakers in the areas of chambers of commerce, education, information technology and real estate.

Ozarks Connect is in "awareness phase" after its September launch, owner says.

The company starts fiscal 2025 with earnings of $119.2 million.

Rob and Tracy Hedgpeth are targeting a spring 2025 launch for their Code Ninjas franchise.

Guest columnist Stephanie Staggs: "In the digital age, financial wellness is about integrating the power of technology with timeless financial principles."

Newsmakers in the areas of banking & finance, education, health care, information technology, law, manufacturing and sports.

Venture depends on volunteers as it starts first cohort.