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Open for Business: Kimberly & Co.

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Kimberly & Co.
Clothing retailer Kimberly & Co. LLC moved to its own shop Sept. 2 in Battlefield Mall after renting booth space for over a year inside another store. Owner Maranda Kimberly said her new mall location, across from the Finish Line, is the first stand-alone shop for her business, which she started in 2018 as an e-commerce venture. Kimberly & Co., which is a Nashville-themed boutique aimed at women and children, most recently was a vendor for 16 months at C&C Boutique, also in the mall. Kimberly said she outgrew the space and moved to a 1,200-square-foot shop, though she declined to disclose relocation and renovation costs or lease terms with mall owner Simon Property Group. She said her husband, Aaron, who is in the Missouri Army National Guard, handled all renovations of the space formerly occupied by Regis Salon, which shuttered. The five-employee shop sells clothing, including graphic T-shirts and sweatshirts, jeans and dresses, as well as hats, jewelry, shoes and accessories. Kimberly said prices are roughly $40-$60 for jeans, $25-$55 for tops, $30-$60 for dresses and $50-$80 for shoes.
Phone: 417-597-0248
Web: MarandaKimberly.com

Sugar Stop Candy Shop
A Signal Food Store at 1690 W. State Highway J in Ozark is the site of Sugar Stop Candy Shop, which launched Oct. 18. The concept is a first for Scrivener Oil Co. Inc., the parent company of the Signal chain of filling stations, said President Jami Jordan. She said the candy shop, which fills 1,500 square feet inside the convenience store and is next door to Lambert’s Cafe, replaced a company-run Quiznos sandwich restaurant. Aside from bulk candy options, such as chocolates, gummies and bubble gum, Sugar Stop also sells saltwater taffy, fudge and nostalgic candies, including Astro Pop and Bit-O-Honey. Additionally, the store has a specialty soda cooler with RC Cola and Flying Cauldron Butterscotch Beer. It also has a robotic cotton candy vending machine that makes six flavors of the sugary treat in roughly a minute for $5, Jordan said, declining to disclose the shop’s startup costs. Scrivener Oil operates 12 Signal stores in southwest Missouri, including three in Springfield.
Phone: 417-581-9902
Web: SignalFoodStores.com

Whatever You Want
Food service veteran Janeth Moreno opened food truck Whatever You Want LLC on Nov. 6 at Metro Eats, 2463 W. Sunshine St. Moreno became a first-time business owner with the venture, which she said had $80,000 in startup costs. She declined to disclose lease terms with Metro Eats owners Christine and Amy Shellhart. Whatever You Want serves Chinese, Mexican and Japanese food. Dishes include quesadillas, tacos, tortas, cashew chicken, beef lo mein and sushi, as well as fusion dishes such as hibachi tacos and Chinese burritos, which are filled with fried rice, choice of chicken or tofu and topped with sauce. Menu prices range $3-$25. Moreno said the three-employee food truck also offers catering and plans to travel to community events. She said some of her recipes were inspired by her family’s Branson West restaurant, Shanghai Express, where she began employment around 15 years ago.
Phone: 417-631-2503
Web: Facebook.com/WhateverYouWantFood

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