Springfield, MO

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Teriyaki Madness is slated to replace Which Wich at 1155 E. Battlefield Road.
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Teriyaki Madness is slated to replace Which Wich at 1155 E. Battlefield Road.

Teriyaki Madness franchise to open in Springfield

Posted online

A husband-and-wife franchise team is launching a Springfield location of Denver-based fast-casual Asian restaurant chain Teriyaki Madness.

Doug Mason, who purchased the Springfield franchise rights with his wife Sherry, said they’re targeting an April opening at 1155 E. Battlefield Road, Ste. 100, the former home of a Which Wich sandwich shop.

Doug Mason said he and his wife liked the lighthearted messaging behind Teriyaki Madness. The company’s career page, for example, invites potential employees to “join the madness” and “come work with fun, super good-looking people.”

“We take our teriyaki very seriously, but we don’t take life seriously,” Mason said. “We have a lot of fun with that.”

Mason declined to disclose the planned investment in the venture. According to the Teriyaki Madness website, the initial franchise investment ranges from $313,500 to $653,860.

It’s the first restaurant venue for the Masons, as Doug previously worked at school management software company RenWeb and Sherry has been a speech pathologist.

“We decided we wanted to do something new after I had been in corporate America for a while,” Doug Mason said. “I’ve always had an interest in food. After visiting with Teriyaki Madness and looking at their training programs and what they have to offer, they assured me that I would not have any troubles.”

With a focus on the sauce that’s in its name, Teriyaki Madness’ menu features chicken bowls, egg roll and edamame appetizers, and various sauces. The company’s website indicates it has franchise agreements for nearly 150 U.S. locations.

At the 1,800-square-foot Battlefield Road space — at the National Avenue intersection — Mason said he’s currently seeking a general contractor for infill work.


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