Success by Design

Designed by Ross Williams Architects

Slated for completion in March 1998, this 29,952-square-foot dinner theater for owner Butcher Holler Inc. will feature seating for 660. Branson Towne USA features exterior-finish-and-insulation system exterior with pre-engineered metal building frame. The design incorporates arched dormers on the sloped roof sections with a traditional look to the remainder of the building.

This site presents unique opportunities as the only access is across Fall Creek. The building has to be located as close to south Highway 165 as possible to be visible to vehicular traffic, yet also has to respect the fragility of Fall Creek.

Unlike most theaters in Branson, parking is located on the sides, allowing the theater to be located closer to Highway 165. The building also has to be attractive to compete aesthetically with the Yellow Ribbon Theater to the east and the Lawrence Welk Theater to the west. On the interior, much of the performer support area is located on a lower level because of the building's use as a dinner theater, and because of the linear nature of the site. It also is designed to allow a variety of acts to perform at different times of day, requiring more dressing rooms than in a similar performing venue.

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