Open for Business: FruityLand

FruityLand
The Pham family opened FruityLand frozen yogurt, custard and sorbet shop March 17 at 1570 E. Battlefield Road, Ste. E, in the Galleria shopping center. Kevin Pham, manager and partner, said he returned to Springfield a few months ago from California, where a friend ran natural fruit yogurt stores. “We learned the concept of real fruit yogurt versus artificial and powdered mixes,” said Pham, noting that FruityLand purchases Honey Hill Farms yogurt, which is certified to contain live and active cultures. FruityLand offers 12 self-serve yogurt machines and about 50 toppings, including fresh fruit, nuts and gummy bears, Pham said. The store’s $350,000 startup cost was self-financed, he said, and the family leases the 3,500-square-foot space from Debco Management Inc. for $4,000 a month. Majority owner Oanh Tran operates Hong Kong Inn in Berryville, Ark., and the family also runs Happy House in Monett. Hours: Noon–11 p.m. Monday through Saturday and noon–9 p.m. Sunday. Phone: (417) 890-2616.

Dressbarn
Dressbarn, 3326 S. Glenstone Ave. in Primrose Marketplace, reopened March 24 after being closed 10 weeks for store renovations, said District Sales Manager Lori Suman. The 7,500-square-foot store offers women’s apparel in sizes 4- to 24, as well as shoes and accessories. The business leases the store from Kimco Realty Corp. for an undisclosed amount. Dressbarn is a division of Ascena Retail Group Inc. (Nasdaq: ASNA), which also owns Maurices and Justice, and operates more than 830 stores in 47 states. Hours: 9 a.m.–9 p.m. Monday through Saturday and 10 a.m.–6 p.m. Phone: (417) 882-0669.

417 Powersports Inc.
Dwight and Dawn Maggard moved 417 Powersports Inc. on March 1 to 5427 S. Campbell Ave. Vice President Dwight Maggard said the 4,000-square-foot space, leased from Glenn and Carol L. Barclay for an undisclosed amount, is twice as large as the four-year-old shop’s 2851 S. Campbell Ave. site. 417 Powersports sells KTM, Husaberg and Gas Gas dirt bikes, and Kymco scooters and ATVs, with up to 70 units in the showroom. Maggard, who handles day-to-day operations, said sales were up 10 percent last year to nearly $1 million, including parts, accessories and repair jobs. Hours: 9 a.m.–3 pm. Monday, 9 a.m.–7 p.m. Tuesday through Friday and 9 a.m.–4 p.m. Saturday. Phone: (417) 882-4586.

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