After four years in business designing and outfitting the interiors for plenty of houses, the owners of Ellecor Design and Gifts have purchased their own home to furnish.
“It’s a 100-year-old bungalow,” said co-owner Haden Long of the recent property acquisition in central Springfield’s Rountree Neighborhood. “We’re excited it’s a property we can make look like a home. Most of what we do is residential design.”
Long said this morning she and her husband Brady closed May 8 on the purchase of a vacant, former residence at 623 S. Pickwick Ave. It’s located next door to Tea Bar & Bites, near the bustling corner of Cherry Street and Pickwick Avenue.
“It hasn’t had a business in it before, but it is already zoned,” Long said.
The acquisition correlates with Ellecor’s five-year lease in Farmers Park expiring in January 2019. Long said the planned move will time with an exit at the mixed-use development on the southeast side.
The Longs, who already live in Rountree, made an offer to go under contract the day the property was listed. Haden Long declined to disclose the purchase price. The 1,600-square-foot property has a 2018 taxable appraised value of $122,300, according to Greene County assessor records, and was previously owned by Georgia Carolyn Chittim and, more recently, Allie Bob LLC. It was listed on Zillow for $191,225.
Ellecor was the first retailer to open at Farmers Park, months after the multimillion-dollar development was completed. She said her company’s design services have been outpacing retail sales.
“We’re not so much a retail store. We’re a special order store,” she said. “We wanted something that we could showcase what we actually do. We’ll set it up like a home with samples and photobooks and presentations all in one spot. We’ll have more of a focused design center.”
Competing for sales online is increasingly difficult, she said.
“People can buy a sofa online and have it show up at their door with no freight in two weeks,” Long said. “We can’t do that. We custom fit with certain fabrics.”
Earlier this year, another longtime Farmers Park tenant announced plans to relocate and its anchor restaurant already closed. Studio 417 Salon is moving to nearby Aundria Plaza when its lease is up this fall, and Metropolitan Farmer abruptly shut down in January amid a lawsuit alleging overdue rent.
Ellecor’s relocation date is undetermined, Long said. It will follow at least $50,000 in renovations handled by her husband’s construction company, ADPM LLC.
“We’ll probably overlap both properties for a period of time in the fall,” she said, noting Farmers Park played a key role in her company’s formative years. “We wouldn’t be where we were if we hadn’t started at Farmers Park. It allowed us to grow our design services a lot quicker.”
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