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Can Florida tourism recover?

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First, it was Hurricane Irma. Then Florida got hit with an algae crisis. And now with Hurricane Michael pounding Panama City and reducing Mexico Beach to rubble, Florida's No. 1 industry just can't catch a break.

Tourism in Florida represents a $112 billion industry, with 118.5 million visitors recorded in 2017. So state tourism leaders are grieving with residents and businesses over the losses in human life and property, first, and then they’re convinced the industry has the right stuff to rebound stronger than ever.

The trick is to lure visitors back soon enough but no so soon they find dead fish on the beach.

Read more from USA Today.


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