YOUR BUSINESS AUTHORITY
Leading through action and example is Shanda Trautman’s approach to both work and community.
When she became vice president of marketing at Old Missouri Bank, there was no formal marketing department and little brand awareness.
“I suddenly had a plate full of issues with no one to rely on but myself,” Trautman says. “While many may have been daunted by this new undertaking, I viewed it as an opportunity to pave our own path toward newfound success.”
She took action.
“I began building the framework for a marketing plan and strategy that would give OMB direction to move forward,” she says. “Once a plan was in place, I built a team.”
Trautman led a rebranding and oversaw new product launches as well as the development of co-branding initiatives with Missouri State University and the Springfield Area Chamber of Commerce.
When she started at OMB, the bank had four branches and 60 employees. It has grown to seven locations with about 100 employees.
“Daily I meet with our executive team to lead the goal setting and strategic initiatives that will allow us to handle the surge in growth that we’re currently experiencing, while continuing to gain market share and enhance the lives of the customers, teammates and communities we serve,” Trautman says.
In addition to action, she is determined to be an example of forward-thinking leadership.
“I’ve worked hard to create employee buy-in by developing a culture that is positive, empowered and driven. Complacency is never an option,” Trautman says. “Every day that I walk through the doors of OMB, I wear my ambition on my sleeves. Ambition is contagious, and by outwardly exuding a passion for the OMB vision, I’ve been able to motivate those around me in a truly organic way.”
Trautman is involved in multiple endeavors outside work. Her place on the Leadership Council for The Network, the chamber’s organization for businesspeople under 40, is especially important to her.
“Springfield’s young professionals are the future of this community, and I personally take on the responsibility of ensuring these upcoming leaders have the right mentorship, tools and resources to reach their full potential,” she says.
Trautman advocated for state growth as a 2017 graduate of Leadership Missouri, an initiative of the Missouri Chamber of Commerce and Industry, and is a member of the alumni board.
In partnership with MSU, OMB and the Springfield Police Department, she encouraged donations of teddy bears that officers keep in their cars to comfort young children. They collected more than 500.
An effort of particular importance to her is starting the first Springfield chapter of the Epilepsy Foundation with her husband, who has had the condition since childhood. Their goal is a building from which people can receive help and education. To that end, they’ve raised $90,000 so far.
“Building a nonprofit from the ground up is no easy task but one that is worth our time and efforts in order to make a difference,” Trautman says.
The first downtown Springfield branch for Arvest Bank opened; a longtime licensed massage therapist became a first-time business owner; and 7 Brew Coffee opened its fourth shop in Springfield.