Tesla has hired the man responsible for tweeting a viral sheep meme that caught CEO Elon Musk's attention.
Adam Koszary, who ran social media campaigns for the United Kingdom's Museum of English Rural Life, is scheduled to start in July as Tesla's social media manager.
His tweet in April contained a photo of a sheep with the caption: "Look at this absolute unit."
Musk changed his profile picture to the sheep and followed the museum's account on Twitter. He only follows 84 people.
The museum account used Musk's photo as its profile picture briefly.
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