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StepNpull debuts new product

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The team behind the StepNpull product that sold millions of dollars’ worth of merchandise during the COVID-19 pandemic has followed up with a new device.

ToeIn is designed to allow users to open cabinet doors in their homes or offices with their feet, according to a news release from the Fair Grove-based company.

“We are thrilled to launch a new and innovative product that can be used in nearly any home or business. It’s also a creative way to further our mission of making StepNpull a household name around the world,” StepNpull President Mike Sewell said in the release.

Owners Kelly Coddington, Ron Ely and Sewell had the idea for ToeIn in 2021, and after the prototype was created by Coddington, it was named by Ely. A test launched was conducted before the official release.

Known for its namesake product, StepNpull in 2020 had $8 million in sales as COVID-weary consumers flocked to the foot-operated door openers, according to past reporting.

Sewell pitched the product on "Shark Tank" in 2021, reaching an on-air deal with Kevin O'Leary, aka Mr. Wonderful. Sewell told Springfield Business Journal late last year the deal never materialized.


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