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Made to Order: The Journey of a Restaurant Rebrand

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The restaurant industry is fierce. Profit margins are thin. Staffing is a challenge. And customers are finicky. Everybody’s looking for their edge. In a new editorial series, Springfield Business Journal is following brand strategists Longitude through the process of rebranding a restaurant, from concept to outcomes. View updates with Omer Onder of Springfield Diner LLC below.

May 20, 2019: Made to Order Chapter Five: Customer Says

May 6, 2019: Made to Order Chapter Four: What’s in a name?

April 22, 2019: Made to Order Chapter Three: Let the Analysis Begin

April 15, 2019: Made to Order Chapter Two: Omer’s Journey

March 29, 2019: Made to Order Chapter One: Come Together

Feb. 4, 2019: Opinion: SBJ to launch series on restaurant rebranding 


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