YOUR BUSINESS AUTHORITY
Springfield, MO
YOUR BUSINESS AUTHORITY
Springfield, MO
The restaurant industry is fierce. Profit margins are thin. Staffing is a challenge. And customers are finicky. Everybody’s looking for their edge. In a new editorial series, Springfield Business Journal is following brand strategists Longitude through the process of rebranding a restaurant, from concept to outcomes. View updates with Omer Onder of Springfield Diner LLC below.
Dec. 23, 2019: Made to Order Chapter Seventeen: Wrapping Up
Nov. 25, 2019: Made to Order Chapter Sixteen: Holding Pattern
Oct. 28, 2019: Made to Order Chapter Fifteen: Close Competition
Sept. 16, 2019: Made to Order Chapter Fourteen: Inside Out
Sept. 9, 2019: Made to Order Chapter Thirteen: Detailing the Design
Aug. 12, 2019: Made to Order Chapter Twelve: Turkish Delight
Aug. 5, 2019: Made to Order Chapter Eleven: Crafting ‘Klasik’
July 22, 2019: Made to Order Chapter Ten: The Name Game
July 1, 2019: Made to Order Chapter Nine: Brand Building
June 24, 2019: Made to Order Chapter Eight: Blunt Talk
June 10, 2019: Made to Order Chapter Seven: Calling for a Consult
May 28, 2019: Made to Order Chapter Six: Revealing Results
May 20, 2019: Made to Order Chapter Five: Customer Says
May 6, 2019: Made to Order Chapter Four: What’s in a name?
April 22, 2019: Made to Order Chapter Three: Let the Analysis Begin
April 15, 2019: Made to Order Chapter Two: Omer’s Journey
March 29, 2019: Made to Order Chapter One: Come Together
Feb. 4, 2019: Opinion: SBJ to launch series on restaurant rebranding
Under the weight of rising health care costs, an increasing number of people are surging to the Health Insurance Marketplace rather than opting for employer-sponsored plans.
