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Bryan Magers is bringing Hilton’s millennial brand Tru to downtown Springfield.
SBJ photo by Jessica Rosa
Bryan Magers is bringing Hilton’s millennial brand Tru to downtown Springfield.

Bryan Properties plans 3 hotel openings in 12 months

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As Bryan Properties prepares to open its $9.5 million Tru by Hilton this fall, the company plans to break ground on a second hotel concept in Springfield and another outside of the market.

Staybridge Suites is slated to be built near the busy intersection of National Avenue and Battlefield Road across from OakStar Bank. The hotel developer’s second Tru is planned for Columbia.

“It’s vibrant,” Bryan Properties founder Bryan Magers said of the hotel industry. “The economy is strong and people are out traveling.”

Magers said the Staybridge Suites, at 1031 E. Battlefield Road, will open with 112 rooms in June 2020. Construction will begin in October, after the Sept. 3 opening of Tru, he added. The Battlefield Road property was previously home to the Courtyard Office Center, which was demolished in 2016. Bryan Properties took over ownership in December 2018, according to past Springfield Business Journal reporting.

Bryan Properties spokesman Ron Davis said the Staybridge hotel would cost at least $12.4 million to bring to market.

Standard development costs for hotels is roughly $100,000 per room, Magers said, but additional expenses are planned for amenities such as a lounge and fireplace area.

In Columbia, construction of the Tru hotel, Hilton’s concept for millennial travelers, is planned near the Columbia Mall at the Interstate 70 and North Stadium Boulevard interchange, Magers said. He excepts a summer or fall 2020 opening.

With its two Hampton Inns in Branson and the upcoming openings, the development company would have five hotels under its belt, Magers said.

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