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The branding of Andy's Frozen Custard was on display this weekend at Texas Motor Speedway.
Courtesy Texas Motor Speedway
The branding of Andy's Frozen Custard was on display this weekend at Texas Motor Speedway.

Andy's Frozen Custard extends NASCAR sponsorship

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The branding of Andy's Frozen Custard was front and center at Texas Motor Speedway this weekend, and the Springfield-based company is ready for more.

The frozen custard restaurant chain has signed a multiyear extension of its sponsorship with Texas Motor Speedway in Fort Worth, according to a news release. Through the extension, Andy's will continue to serve as the entitlement sponsor of the annual NASCAR Xfinity Series race and as the official frozen treat of Texas Motor Speedway.

"Renewing our partnership with Texas Motor Speedway allows Andy's to continue to deliver memories along with sweet treats to the NASCAR community," said Andy Kuntz, CEO and owner of Andy's Frozen Custard, in the release. "Texas Motor Speedway is not only a premier destination for racing but a gathering place for fans and families, and we look forward to continuing to enhance the experience."

The Andy's Frozen Custard 300 race was held Saturday as part of a NASCAR tripleheader weekend at Texas Motor Speedway.

The length of the sponsorship extension and its financial terms were undisclosed in the release.

Andy’s Frozen Custard signed a multiyear agreement with Texas Motor Speedway in 2021 to mark the Springfield company's 35th anniversary, according to past reporting. Andy's first became a NASCAR sponsor in 2017.

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