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Keyword: marketing
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Editorial Vice President Eric Olson goes holiday shopping with a chatbot in the driver's seat.

Jerry Carpenter is appointed as the Springfield solar energy company's chief revenue officer.

Former leader takes role at Boys & Girls Clubs of Springfield.

Nine businesspeople share philosophies at 90 Ideas in 90 Minutes.

Stuart Stringer is among four employees who were elevated to new roles this month at the staffing firm.

Council of Churches of the Ozarks Inc. has a branding problem.

SBJ discusses branding and marketing with local executives.

Campaignium's Ryan Simmons: "The imminent arrival of SGE represents not just a challenge but an opportunity – to refine our SEO strategies, embrace new technologies and prepare for a future where AI is integral in how we search for information online."

Springfield Sports Commission Executive Director Lance Kettering: "Promoting a city or region as a destination for sports requires commitment, consistency and intentional marketing. By investing in these areas and building upon relationships in the sports industry, Springfield can be most successful in being a top destination for sports."

SBJ interviews the photographer and production manager at Punchbowl Studios.

The Harvard Business Review finds more than 75% of brands have a dedicated budget for influencer marketing, and a study from social media resource Influencer Marketing Hub said the industry is expected to grow $21.1 billion this year.

ORLY stock has climbed steadily since the COVID-19 pandemic hit.

Newsmakers in the areas of accounting, architecture, athletics, education, health care, manufacturing and media.

A January launch at the Nixa food hall is planned after six years in Battlefield Mall.

Purpose Connect brings on a chief strategy officer and chief operations officer.

The school board is considering both closure and expansion options as it mulls study by Davis Demographics.

Band officials say industry shifts prompted the decision on its A&M Records contract.

SBJ economic survey data inform long-term planning.

Fitness company is pacing toward $4 million in 2023 revenue.

By 2030, the world economy will require 25 million new project management professionals, according to a 2021 report from the Project Management Institute.

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Editors' Pick
From the Ground Up: Willard Central Elementary School safe room and additions

A safe room and classroom addition at Willard Central Elementary School will be used by the music, arts and athletic programs for a district that had 4,536 students last year, according to Missouri Department of Elementary and Secondary Education figures, but school officials say enrollment is projected to grow.

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