Minimally viable product …
Podcast Pilot provides podcast production services, including audio/video editing, show notes writing/optimization, publication/syndication, artwork, coaching and on-site training. We have a virtual staff, from around the world, who are experts in their field.
Problem solving …
Podcasting takes time and a high level of expertise. Using our production services, the client records their episode, and we take care of the rest, start to finish.
Seed money …
Podcast Pilot is a bootstrapped company created upon the need to produce our own podcast, “Stop Riding the Pine” – now known as “Culture Eats Strategy.” The knowledge and expertise we gained grew into our own company.
Hurdles overcome …
The toughest part of podcast production is finding good team members. I take pride in the fact my team works together with an end goal of satisfying the client.
Also, I’ve learned it’s OK to fire a client. If they are not a good fit, they won’t receive the quality product they deserve. Oftentimes I can help them find that person/company that would better suit them.
Next phase …
We are currently revamping our website with new logos, colors and branding. We’re focusing on the client that wants full production as opposed to one-off services. We’ll continue to offer those services, but we’re not actively marketing them.
Staff organization. It’s critical to have systems and processes in place to ensure fluid task completion. We’ve taken each client and each product and broken them down into the minutest of steps. This eliminates wasted time; everyone knows exactly what is expected for each task.
Biggest mistake …
Under-valuing my services. Also, allowing “scope creep.” Some clients are easier than others with few special requests. Some have recurring special requests. I have to make sure I charge for the additional services.
Worst advice received …
If you don’t know it, you can learn it. To a point, this works, but when it becomes so time-consuming that I’ve wasted hours or even days, it becomes a time vacuum. That’s time I can never get back.
Food for thought …
Create a network. There are so many networking groups to choose from in almost every niche. I find lots of help in Facebook groups and the connections I’ve made from attending niche specific events, such as the annual Podcast Movement.
Bike enthusiast Cody Stringer is betting his bike share nonprofit will lead to a more bike-friendly city.
As employees are more mobile and have a desire to work from home, Haden Long owner of Ellecor, explains office spaces are trending towards a more home-like feel. Things like shared work spaces, office pets, and cozy furnishings allow employees to be selective about where they work and become more effective as a result.
Every industry has to navigate trend shifts, but Scott Shotts of Missouri Spirits describes the changes in beverage industry as anarchy. Tried-and-true spirits rules are being ignored. Learn how the local distillery balances following the trends for product development with taking risks.
Kevin Wyas, founder of ECRI, started his first business at the age of 19, ran the business for 16 years before selling it. He recognizes the benefits of starting a business so young when he had relatively little to lose. "The stress and the uncertainty of this would be crippling," he says for somebody accustomed to a regular paycheck.
ighty percent of questions are common across industries, so you don't need industry-specific experience to do effective market research according to Debra Kassarjian, independent consultant and owner of DKInsights. As a matter of fact, she thinks there is a great deal to be gained from exchanging ideas outside of your industry.
Danny Collins, 37 North founder and guide, says the biggest leap they took in the first year was to purchase a vehicle. That major financial investment, however, allowed them to provide their outdoor guide services at a price point they felt was more appropriate.
Springfield Diner owner Ömer Önder sits down with a restaurant consultant who starts challenging the menu offerings."No bashful food." The blunt conversation is the launching off point to determine how the Mediterranean influence will affect the young restaurant's offerings in the future. Made to Order is an ongoing sbjLive documentary series in collaboration with Springfield Business Journal tracking the rebranding of a local restaurant.
Haden Long, owner of Ellecor, opened a retail home decor business five years ago in a traditional retail space. When the interior design side of the business took off, she decided to renovate a 100-year old bungalow to better show off product samples and installations.
Scott Shotts, partner with Missouri Spirits, says when they started in 2011 there were approximately 300 distilleries in the U.S. and now there are more than 3,000 so competition has grown significantly. Diversification of their business model has helped them succeed.
Matthew Blystone of Theta Float Spa had the financial means to start the unique business, but used crowdsourcing for pre-orders to determine market interest in addition to gathering a nice cash reserve before opening.
Avery Parrish with the Springfield Regional Arts Council explains how businesses can display local art in their spaces for a fraction of the price of investing in a permanent collection. The corporate partnership program allows a business to select from a customized portfolio of local artists' work curated based on the company's mission and aesthetic that can be switched out every six or 12 months.