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Sirloin Stockade targets 2019 return to Springfield

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Last edited 1:15 p.m., Dec. 26, 2018

The operator of Sirloin Stockade plans to make quick work of new franchising plans in Springfield.

Ed Sadler, vice president of research and development for Round Rock, Texas-based parent company Stockade Cos., said the restaurant group began seeking franchisees this month with a goal of having “a few solid leads” in the first quarter. Sirloin Stockade intends to have a restaurant open in the Queen City by late 2019, marking a return after the buffet and steakhouse exited Springfield in the 1990s. 

“It’s aggressive, but I think we can accomplish it,” Sadler said.

The plans in Springfield are part of a franchising push that calls for up to 10 new Sirloin Stockade locations in Missouri and Oklahoma during the next three years. St. Louis, Joplin and Tulsa, Oklahoma, also are being targeted. Sirloin Stockade currently has 15 domestic restaurants and 37 in Mexico.

Sadler said Stockade Cos.’ domestic ambitions were brought about by the November reopening of a Sirloin Stockade restaurant in Rolla after a fire closed the location for 10 months. The news sparked interest from Springfield, where the restaurant known for the large cow on top of its signage was a popular fixture before its local franchisee died, Sadler said. He was unsure of the exact year but believed the local restaurant closed in the early 1990s.

“When the fire transpired, it was on the local news here in Springfield and in the St. Louis market,” he said. “It’s created a lot of nostalgic feelings with a lot of people.”

Sadler said the Rolla restaurant’s sales have quadrupled since opening around Thanksgiving compared with when it closed in January. The Rolla restaurant opened under a new prototype modernizing the concept that first launched in 1966.

“We hope to do $4 million annually out of a location,” he said, noting the Rolla restaurant is on track to hit that goal.

For Sirloin Stockade, the parent company charges an initial franchise fee of $35,000 with an ongoing royalty of 4.1 percent, Sadler said. Through a partnership with VetFriends, the company offers franchising discounts for veterans, he said.

Stockade Cos. also operates the Montana Mike’s Steakhouse, Coyote Canyon and George’s on the Town brands, with 31 U.S. locations total, including Sirloin Stockade. Montana Mike’s has a restaurant in Branson.

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