Limiting Number of Retailers Leads to Higher Sales

Michael Doss, creator of Emerson Park, says Selling to multiple retailers in one city is a mistake and leads to market oversaturation. “We condensed down,” Doss says. “We sell to two major stores here, Just for Him, Mama Jeans, and we started branching out to other markets after that,” Doss says doing this has increased sales at both retailers and given him a model for expansion.

Duration: 1:20