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Classy Llama CEO launches two new projects

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Last edited 2:43 p.m., March 19, 2019

Serial entrepreneur Kurt Theobald is in the midst of two new ventures, one of which is already live.

The CEO of Springfield digital commerce firm Classy Llama Studios LLC, Theobald’s newest venture, called Original Leadership, is a video training series designed to grow leadership qualities in individuals. A second startup, an app for married couples, is in development, he said.

Theobald said with Original Leadership, the idea “is for every person to know and fully express who they really are.”

“We say the first team you have to lead is yourself, so there’s a lot of things that get out of whack internally just because of how we grow up, the different influences we have in our lives. There’s so many things that create what we call incoherence inside of us,” he said.

Theobald, who’s also CEO of Nucleus Commerce LLC, has produced 22 videos for Original Leadership, which launched March 8 on Facebook.

“I think most of leadership is just unleashing what’s true in a person and disassembling or breaking down what’s false in them, and if you do those things, then naturally good things are going to flow out of that person,” Theobald said. “You’ve got to stay connected to the people around you in order to be effective.”

Through Original Leadership, participants learn how to manage their feelings through self-alignment, relationships, honorable living and team coherence in the videos hosted by Theobald.

“When you learn to lead yourself that way, then when you lead others, you’re just training, equipping and mentoring others to do that for themselves,” Theobald said.

He said a target market will be identified through content engagement.

“What we’ve decided to do is put out content that generally expresses what we’re about. Then, we’re going to watch and see where the hotspots develop of who’s drawing on this, and we’re going to let the market tell us who this is for and then we can start asking more direct questions,” Theobald said.

He said there are no fees for Original Leadership as it develops, but he said he “strongly believes” in attaching monetization methods at some point.

Theobald’s other new venture, code-named Good-to-Great, is a marriage-focused app that’s still in the early stages.

Theobald said he is currently looking for content partners and exploring what practices and exercises  would be included for the app designed to help make good marriages great.

At Classy Llama, where Theobald also is chief strategist, the firm moved last year to businessman Bob Noble’s Chesterfield Village offices. The property, which Classy Llama purchased, is now called the Llama National Capitol Building, Theobald said.

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