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Presale Marketing to Fund Manufacturing
Mike Coonrod, sbjLive Producer

Presale Marketing to Fund Manufacturing

Posted online

Justin Cardoza, CEO of Modbox, says they started building interest in their product before it hit the market. “We’ll send some of those prototypes to some of the professionals that I’ve been able to work with around the world that are working on major TV shows, big construction projects, doing some really innovative stuff,” Cardoza says. He hopes to use feedback and testimonials to launch presales, which will fund the first round of manufacturing costs.

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