Springfield, MO

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Opinion: Learn how to protect your business during internet outages

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In today's digital landscape, internet connectivity is the lifeline that keeps businesses in the Ozarks and across the country connected to customers.

Losing a single sale due to an internet outage is a scenario no business wants to face. According to a recent study by Atlassian, small businesses experience an average loss of up to $427 per minute during internet connectivity downtimes. To address this critical issue, wireless “failover” internet is a simple and seamless tool to keep businesses connected to their customers.

Wireless “failover” automatically reconnects the internet in the event of an outage or slowdown from the primary internet source. This proactive approach ensures uninterrupted internet connectivity and business continuity, regardless of location.

In today's fast-paced and digitally driven world, staying connected to the internet is crucial for local businesses throughout southwest Missouri. Organizations can be at ease knowing if their primary internet fails, they can keep their costs down while continuing to serve customers.

The business benefits of implementing a wireless “failover” solution include:

• Reduced downtime: Wireless “failover” provides businesses with protection during an internet outage. By minimizing downtime, a business can significantly reduce the risk of lost productivity and revenue.

• Protected sales: In-person credit card transactions are vital and losing these sales due to a traditional wired internet outage can be detrimental to a business. "Failover" internet protects businesses from outages that can wreak havoc on their bottom line by ensuring continuous connectivity.

• Enhanced customer satisfaction: Customer expectations demand businesses to be available 24/7, and any interruption in service can severely damage customer satisfaction. By implementing “failover” internet, businesses can maintain seamless service, resulting in enhanced customer satisfaction levels.

• Peace of mind: Investing in a “failover” internet solution provides businesses with peace of mind, knowing they have a backup plan in case of an internet outage.

Mark Bennett is the store manager for UScellular in Springfield. He can be reached at


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