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Johnny Morris is No. 176 on the 2025 Forbes 400 list.
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Johnny Morris is No. 176 on the 2025 Forbes 400 list.

Johnny Morris ranks No. 176 on list of wealthiest Americans

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Bass Pro Shops founder Johnny Morris has once again ranked among the wealthiest Americans.

The Forbes 400, published this month, puts Morris at No. 176. That's based on his estimated net worth of $7.9 billion as of Sept. 9.

Morris, 77, ranked No. 136 on the list last year, with an estimated net worth at the time of $8.4 billion.

The Bass Pro founder's Forbes profile estimates the company's sales at $8.1 billion. The profile also notes Morris' real-time net worth estimate of $8.1 billion as of Sept. 25.

Below are the Missourians on this year's Forbes 400 list:
• No. 98 David Steward, of World Wide Technology, $12.4 billion
• No. 158 Pauline MacMillan Keinath, of Cargill, $8.5 billion
• No 176 Johnny Morris, of Bass Pro Shops, $7.9 billion
• No. 187 Jim Kavanaugh, of World Wide Technology, $7.7 billion
• No. 352 Rodger Riney and family, of Scottrade, $4.2 billion

Elon Musk, co-founder of Tesla and SpaceX, is No. 1 on the Forbes 400 this year, with an estimated net worth of $428 billion. Oracle's Larry Ellison is No. 2 with a $276 billion estimated net worth, followed by No. 3 Mark Zuckerberg, of Meta, at $253 billion.

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