New owner purchases longtime Marshfield real estate firm

After more than eight decades of family ownership, a new owner is in place at a Marshfield real estate company.

In a deal that closed April 1, India Visser purchased Case Real Estate from longtime owner Hoover Case. Visser, who began working at the Marshfield company in 2020, declined to disclose financial terms of the deal or the lease rate for the 221 S. Marshall St. building Case continues to own. Case remains on staff as an agent and auctioneer for the company that serves clients with a specialized focus on residential properties, farms and ranches.

Noting the company’s name has changed to Indy’s Case Real Estate, Visser said becoming a business owner “is a dream come true.”

“It was an amazing opportunity that I know I would regret if I didn’t at least try,” she said, noting she also serves as the company’s broker. “As a broker, it’s the minutia and making sure that we are serving our clients and doing everything that we need to be doing. That includes checking paperwork and being there for the agents, [to] answer questions and help resolve issues.”

Visser said Case first approached her about the idea of purchasing the business in February.

“It was very flattering and was a huge responsibility to continue the legacy,” she said.

Willis Case, Hoover’s father, founded Case Auction Co. in 1939 and expanded it by offering brokerage real estate services in 1944, according to the company’s website. Hoover joined as a partner in 1970 and he and his wife, Susan, assumed management of the company in 2004. Hoover had been sole owner since 2021 following his wife’s death.

“I’m excited to continue working with our great clients and to build on the foundation we’ve created,” Case said in a news release. “India’s passion and vision for the Ozarks area will help our company reach new heights.”

Although Visser said she’s hired a new real estate agent since taking over ownership, she said the seven-employee staff, the company’s size and long-term history in the community were a draw for her when she and her family moved to Marshfield in 2020.

“Hoover and his late wife Susan were just so personable. They seemed to know everybody. I was excited to work there, not work at another big box brokerage,” she said, adding she moved from California, where she worked as a real estate agent for Coldwell Banker Home Source in Victorville.

Business ownership isn’t new to the Visser family, as husband John launched Hero Ride Shop in 2021 near the Marshfield square at 265 E. Washington St., according to past Springfield Business Journal reporting. The venture, which started as a bike and skateboard shop, is focused on repairs and selling parts and accessories for off-road vehicles, such as dirt bikes and all-terrain vehicles, according to its website.