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Blues' helmets to feature logos of Enterprise, Stifel

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The St. Louis Blues’ helmets this season will feature logos from two of the region's largest companies.

Rental car company Enterprise's branding will appear on the Blues white road helmet, and financial firm Stifel will sponsor the team's blue home helmet.

It's the first time NHL teams have included sponsors' logos on team helmets, a move officials say will shore up revenue.

Read more from the St. Louis Business Journal.

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