East Springfield is upholding its reputation as the city’s wealthiest area, and according to new data compiled by Environmental Systems Research Institute Inc., the financial status in 65809 is shattering state and national comparatives.
With a median household income of $83,000, the 65809 ZIP code sits head and shoulders above its nearest competitors in the southwest and southeast of the city. Missouri’s median household earns $45,000 a year, while national income levels are $51,000 per household.
Inside, read how ESRI describes the tapestry of each ZIP code economy. See how it stacks up in your neighborhood.
—Researched by Eric Olson, Editor
Median Household IncomeGreene County: $38K
Missouri: $45K
U.S.: $51K
Median AgeCounty: 36.3
Missouri: 38.3
U.S.: 37.6
Population DensityCounty: 418
Missouri: 90
U.S.: 89
Economic tapestry by ESRI:
19% Hardscrabble Road Singles and single-family homes“We’re young, diverse, married couples with and without children, and single parents. You can find us in urban areas, mostly in the Midwest and South. We’re struggling. Limited education holds us back from obtaining good jobs. Those who do work have jobs in service, manufacturing and retail. Buying sale items in bulk and generic instead of brands helps stretch our shopping dollars. Kids are our focus; baby and children’s products are regular purchases. We also buy from an in-home sales rep and watch QVC or HSN. There’s no extra money to save or invest. BET, MTV and Game Show Network are favorite TV channels; gospel, R&B, rap and hip-hop are on our radios.”
Economic tapestry by ESRI:
19% Hardscrabble Road Singles and single-family homes“We’re young, diverse, married couples with and without children, and single parents. You can find us in urban areas, mostly in the Midwest and South. We’re struggling. Limited education holds us back from obtaining good jobs. Those who do work have jobs in service, manufacturing and retail. Buying sale items in bulk and generic instead of brands helps stretch our shopping dollars. Kids are our focus; baby and children’s products are regular purchases. We also buy from an in-home sales rep and watch QVC or HSN. There’s no extra money to save or invest. BET, MTV and Game Show Network are favorite TV channels; gospel, R&B, rap and hip-hop are on our radios.”
Economic tapestry by ESRI:
29% College Towns Singles, single-family homes and multiunit rentals“We are either college students or work for a college or its supporting services. As students, we are busy with our studies but make time for part-time jobs, sports and socializing. Managing our own money is new to us, so we tend to splurge on impulse purchases, such as the latest fashions. We can be influenced by celebrity endorsements and trends we see in magazines. Computers and cellphones are major in our lives; we go online for everything: schoolwork, shopping, news, social media and entertainment. We’re excited to be on our own for the first time, experiencing life’s variety and adventures.”
Economic tapestry by ESRI:
19% Old and NewcomersSingles, single-family homes and multiunits“Our neighborhoods are in transition: Most of us are singles on a budget and renting because we’re either beginning our careers or we’re retiring. The differences in our ages somewhat dictates our tastes: The younger residents are comfortable with technology, may still be in college, or would support environmental causes. Older residents may take adult education classes or prefer to keep their landline. We focus on convenience and economy. We’re just as likely to bank online as in person. Some will go online to play games and visit dating sites; other entertainment includes watching movies at home, listening to country music and reading newspapers. Food tends to be convenient, frozen meals and fast food.”
Economic tapestry by ESRI:
29% Dorms to Diplomas Nonfamily households with two or more people and multiunit rentals“We’re young and on our own for the first time. Our days are filled with studying, working part time, socializing and having fun with friends. We live either in dorms or rent housing off-campus. We could be considered the first online generation; we’ve used computers, the Internet, cellphones and MP3 players all our lives. We go online for shopping, news, blogs, social media, watching TV and movies, and listening to music. We can’t live without our cellphones; we’re connected 24/7. We’re learning to manage our finances. Because we tend to shop impulsively, such as buying trendy clothes, we carry balances on our credit cards. Cooking is often limited to heating frozen dinners; fast food is always an option. We’re not particularly brand loyal when it comes to shopping.”
Economic tapestry by ESRI:
52% Exurbanites Married couples, single-family homes“Married couples who are empty nesters or who have no children, we’re approaching retirement but not slowing down. We’re sociable and hardworking. Even though we live farther out from large metros, our lifestyle is cultural and urbane; we support the arts and public radio/TV. We rely on advice from our financial planners and hold a wide range of investments in our healthy portfolios. We still carry mortgages on our large and valuable single-family homes. Gardening and home improvement projects are priorities; however, we’ll also hire home care, maintenance and personal care services. We go online for everything. Quality instead of price governs our shopping.”
Economic tapestry by ESRI:
33% Soccer Moms Married couples, single-family homes“The relative peace of our affluent, family-oriented neighborhoods in the outer suburbs provides welcome relief from our hectic jobs, long commutes and busy lives with growing children. Any minute we can save is critical, so we’re fans of conveniences, such as banking and shopping online and housekeeping services. First and second mortgages and car loans are part of life, but we’re well-insured and building investments, such as funds, bonds and stocks. A variety of mobile devices keep us connected. We’re involved in sports and outdoor activities, such as jogging, biking, golf, boating and trips to a theme park.”
