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Yelp executive dies after Grand Canyon fall

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Yelp's Southeast regional marketing director died after falling off a Grand Canyon cliff.

Colleen Burns, 35, was hiking Friday when she fell about 400 feet.

Burns had worked for the user-generated review company in a variety of positions since 2009. She's credited with helping launch the Yelp community in Orlando, Fla.

Read more from CNNMoney.

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