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Yahoo buys video ad service BrightRoll for $640M

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Technology giant Yahoo said it will buy digital video advertising service BrightRoll for $640 million.

The buy marks a move by Yahoo to improve its video advertising platform, according to BBC News.

"Here at Yahoo, video is one of the largest growth opportunities, and BrightRoll is a terrific, strategic and financially compelling fit for our video advertising business," Yahoo CEO Marissa Mayer said in a statement on Tuesday.

Read more from BBC News.

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