World Series run is good marketing for KC

After eight straight playoff wins, the Kansas City Royals are headed to the World Series. While the team’s run of victories has been impressive and fun for fans, there is another winner of note: Kansas City, itself.

A senior researcher with the Mid-America Regional Council equated each playoff game to a three-hour commercial for the city, according to the Kansas City Business Journal.

Though it can be hard to measure the economic impact the World Series could have, the marketing the city receives indirectly is thought to be priceless by those looking to attract talent, tourists and investment to the city.

Read more from the Kansas City Business Journal.