White House slams Samsung's Obama-Ortiz selfie

Last edited 2:48 p.m., April 7, 2014

Samsung has gone one selfie too far with its viral marketing, earning a rebuke from the White House after it distributed a photo of President Barack Obama and Boston Red Sox star David Ortiz.

The selfie was taken during a visit this week at the White House by the 2013 World Series winners. Ortiz, who has an endorsement with Samsung, posted the photo on Twitter and the electronics company retweeted it to its 5.2 million followers.

According to CNNMoney, the White House objected when Samsung turned the event into a promotional exercise.

"I can say that as a rule, the White House objects to attempts to use the president's likeness for commercial purposes," White House press secretary Jay Carney said Thursday. "And we certainly object in this case."

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