YOUR BUSINESS AUTHORITY
Springfield, MO
Wearable tech is no longer restricted to watches and glasses. It’s moved into Halloween costumes you can buy at Party City.
According to Bloomberg Businessweek, a former NASA engineer parlayed a gruesome, if basic, Halloween costume using iPads and duct tape into a lucrative online business, Digital Dudz. Digital Dudz sold $250,000 worth of $29 T-shirts in a month – the smartphone app is free – and was acquired this summer by Morphsuits, a British costume maker.
Now, with the smartphone app and wearing a t-shirt with strategically located pockets, Halloween revelers can make it appear as if their intestines are falling out or that there is a hole in their chests large enough to reveal their beating hearts. Clothes that can be worn past Halloween are in the works, including apparel based on superheroes and “ugly” Christmas sweaters.
Read more from Bloomberg Businessweek.
This installment of Springfield Business Journal’s Architects & Engineers Project Report showcases 26 endeavors by area design and engineering professionals.
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