Walmart launches subscription box for kids

Walmart announced a subscription-style clothing box service for children.

The retailer is partnering with online subscription service Kidbox on the initiative.

"We've been working hard to establish Walmart.com as a fashion destination, making it more attractive to our consumer who tends to be that millennial consumer," said Denise Incandela, head of fashion at Walmart’s U.S. e-commerce unit.

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