Wall Street Journal sources Askinosie Chocolate

Examining a growing demand for white chocolate, the Wall Street Journal called on the expertise of Springfield's Askinosie Chocolate.

"White chocolate used to be a no-no," says Lawren Askinosie, director of sales and marketing, who runs the company with her father, Shawn Askinosie, who founded it seven years ago.

Askinosie Chocolate sells four white chocolate bars, and sales have quadrupled in the past year. The Springfield company's white chocolate bar has cocoa butter content of 34 percent, compared with 3 percent for dark chocolate and 9 percent for milk chocolate, Lawren Askinosie told the WSJ.

Read more from the Wall Street Journal.