Wal-Mart's website to personalize shopping

Wal-Mart Stores Inc., in its latest bid to compete with nemesis Amazon.com, is rebuilding its website to further personalize the online shopping experience of each customer, according to the Associated Press.

This includes a feature at Walmart.com showing shoppers items they may like based on previous purchases. It also will customize each shopper's homepage, showing local weather and events, as well as the customer's search and purchase histories.

The increased personalization is part of a push by Wal-Mart to improve the online shopping experience of its customers, leading up to a complete re-launch of the site in early 2015.

Read more from the Associated Press.