Wal-Mart takes on Amazon 'Prime Day'

After Amazon announced plans to launch a day of discounts Wednesday to rival Black Friday, Wal-mart is jumping into the fray.

Walmart.com will have its own July 15 sales day. The company also has cut its $50 minimum purchase for free shipping to $35 - the same as Amazon's free shipping option, according to CNNMoney.

To celebrate its 20th anniversary, Amazon is planning to offer sales as often as every 10 minutes and the company said the day would be "filled with more deals than Black Friday."

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