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VW to scrap some models to focus on premium market

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Volkswagen reportedly will scrap dozens of models to focus on the premium market.

A variety of combustion engine models are on the chopping block by the end of the decade.

“The key target is not growth,” said Arno Antlitz, the company's chief financial officer. “We are [more focused] on quality and on margins, rather than on volume and market share.”

Read more from the Financial Times.

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jfaught@regalplastic.com

Good luck pulling that off. Sounds like the CFO doesn't understand that quality and margins don't mean crap unless you have sales volume and market share to go with. If the best car on the market doesn't sell what good is it really ? High margins of zero sales won't pay the bills.

Wednesday, April 6, 2022
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