YOUR BUSINESS AUTHORITY
Springfield, MO
YOUR BUSINESS AUTHORITY
Springfield, MO
Volkswagen plans to switch its namesake VW brand’s logo for the first time since 2012.
“The brand is not in good shape compared to previous years,” as it lost some of its emotional appeal by trying to be “too German,” said Jochen Sengpiehl, the brand’s chief marketing officer. “It’s not only because of the diesel scandal.”
The company plans to debut the new logo next year, in time for its rollout of electric vehicles.
Read more from Bloomberg.
This installment of Springfield Business Journal’s Architects & Engineers Project Report showcases 26 endeavors by area design and engineering professionals.
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