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The approved tax is expected to generate $400,000 annually toward the $80 million-$100 million streetscape project.
The approved tax is expected to generate $400,000 annually toward the $80 million-$100 million streetscape project.

Voters approve sales tax for Branson 76 project

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Property owners within Branson’s 76 Entertainment Community Improvement District approved a 1 percent sales tax designed to revitalize the Highway 76 strip.

The Taney County clerk’s office certified the votes received by 5 p.m. May 24. Of property owners who voted, 94 percent were in favor of the sales tax, according to a news release. The CID has 26 businesses, said Branson spokeswoman Jennifer Langford.

The approved tax is expected to generate $400,000 annually toward the $80 million-$100 million streetscape project. It would fund improvements along the five-mile entertainment district corridor, including wider pedestrian walkways, courtyards, landscaping, bicycle and wheelchair accessibility, an improved transportation and traffic control system, and mass transit options, according to the release.

“To my knowledge, this is one of the largest public-private partnerships in the nation and represents the strength of this community as private sector investors work in collaboration with the city to create and execute such a remarkable vision,” said Bill Malinen, city administrator and secretary/treasurer of the 76 Entertainment CID, in the release. “This particular project will carry Branson forward and will benefit the entire region.”

Next, project officials will seek to annex an additional 235 properties into the CID to produce the necessary revenue for the full scope, Langford said.

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