VIDEO: Arby's makes Pepsi commercial about forgotten ad placement

In October, officials with fast-food chain Arby’s realized they had a problem after they had finalized advertising placements for the coming year. They had forgotten company’s commitment to feature Pepsi in two commercials, according to Bloomberg Businessweek.

Arby’s turned to Minneapolis-based advertising agency Fallon for a solution. Instead of throwing the soft drink into a commercial, Fallon’s creative director came up with a 30-second ad featuring an upset-sounding voiceover by actor Ving Rhames complaining about the forgotten commercial. Visually, the ad features nothing but a full, bubbling, glass of Pepsi.

Rhames goes on to say, “So here it is. … Arby’s: We have Pepsi.”

See the commercial below.

Read more from Bloomberg Businessweek.

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