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ViacomCBS seeks $5.5M for 30-second Super Bowl ads

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ViacomCBS Inc. is seeking roughly $5.5 million for 30-second advertisements in the 2021 Super Bowl, people familiar with the matter told The Wall Street Journal.

That's roughly in line with ad prices for this year's top football game.

A source said CBS also is requiring advertisers to spend an additional $200,000 to appear in the game's online stream.

Read more from The Wall Street Journal.

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