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Viacom asks CBS to raise its bid by $2.8B

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Viacom is asking CBS for a sweetened merger deal, people familiar with the matter told Reuters.

National Amusements, the Redstone family company that controls CBS and Viacom, has been pushing for a merger.

Viacom wants CBS to raise its bid by $2.8 billion. Viacom's counterproposal values the company at $14.7 billion.

Read more from Reuters.

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