Urban Cup to reopen next week at new location

Photo courtesy Google Maps

The Urban Cup is reopening at a center just east of the Glenstone Avenue and Grand Street intersection.

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The Urban Cup plans return

The Urban Cup has a new location and an opening date.

Tracey Withoelder, who owns the cupcake shop with her husband Cory, said the shop is scheduled to reopen on July 17 at 1952 E. Grand St. The couple signed a two-year lease for undisclosed terms with building owner Eric Roberts for 2,700 square feet next door to Personal Touch Carpet Care and S.B. Bon.

Withoelder said the space satisfied the couple’s needs of having an existing kitchen that required little renovation, sufficient parking, and proximity to Glenstone Avenue and the Oak Grove neighborhood.

“It’s nice that’s it’s tucked away in a neighborhood,” she said, declining to disclose renovation costs. “It fit everything we were looking for.”

The Urban Cup closed in February to make way for Crave Cookie Dough LLC at 325 E. Walnut St. Building owner Craig Wagoner, who also owned Urban Cup, allowed its former general manager, Withoelder, to use the name at no cost to her, according to past Springfield Business Journal reporting.

Withoelder acknowledged the new location is less trafficked than its former spot downtown. The business owners are planning a marketing push to get the new location in front of new and returning customers.

“They have been very loyal and very excited and eager for us to open,” she said. “We want to get our cupcakes back in their hands.”

The Urban Cup has been active on social media and its blog promoting plans for the new restaurant. Withoelder said electrical work and equipment delays pushed the reopening back a week.

Operating under CT Bakery LLC, the Withoelders will be the sole employees starting out, she said.

At The Urban Cup’s 1,800-square-foot former home downtown, Crave Cookie Dough opened May 11.

The Urban Cup started as The Cup before Wagoner bought it in 2015.