Twitter adds advertising tool to target TV conversations

Check the trending topics on Twitter any weeknight and the names of TV show actors, characters and happenings will almost always be in the mix. Now, Twitter Inc. (NYSE: TWTR) has found a way to monetize that activity.

Bloomberg reports the company has added a tool for advertisers that will let them target users who are posting about television shows and allow networks and consumer brands to promote tweets to users discussing specific shows, even if the advertiser isn’t running a spot in the TV program. The program is already in place in the United States and United Kingdom and is soon to roll out in Brazil, Canada, France and Spain.

An August Nielsen ratings study found Twitter can directly boost TV ratings when members use the site to share their immediate reactions to a show.

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