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Tobacco firm Philip Morris calls for UK ban on cigarettes

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Jacek Olczak, CEO of tobacco business Philip Morris International, called on the U.K. government to ban cigarettes within 10 years.

"The sooner it happens, the better it is for everyone," he said.

Philip Morris is pushing the IQOS, a device that heats tobacco to deliver nicotine. The product reportedly does not come with the smoke and tar associated with cigarettes.

Read more from The Guardian.

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