Thinking outside the donut box

Creative Spark

We talk to Kas Clegg, co-founder of Hurts Donuts on the night of a Big Mouth Challenge where contestants compete to eat a 2-pound donut in 90 seconds. She says the reason they do events like this is to keep the shop trendy and busy. She says part of the reason for their success is the large number of followers they have on social media. She also talks about how her love of donuts led to the creation of the shops and offers some marketing ideas that are a bit unconventional but have been incredibly effective for Hurts. 
We also talk to the contestants and get their reasons for participating in the challenge and the reason they love Hurts.