The value of partnering with famous brands

Owner of PFI, Randy Little talks about his sponsorship of the Professional Bull Riders (PBR) event that’s come to Springfield’s JQH Arena for the last 8 years and also his annual benefit and country music extravaganza, Party in the Parking Lot, held in the lot of PFI. He tells us he decided to bring these events to do something different and to give back to the community. He mentions that the cost of the events is huge but that it’s not about the money, it’s about giving back. He also talks about the benefits of being associated with a brand like PBR and how that helps build his own brand in turn